Santa Clorry

   I was lucky to find Coca Cola Santa Clause lorry at North Greenwich last week. The lorry with the licence plate "SANTA 1" really looks like sleigh with Santa.

   Coca Cola's campaign with the lorries seems to have a long tradition and is promoting Coca Cola's reputation by giving out free drinks and inviting celebrities at the opening ceremony. In the UK, two lorries visit 100 towns and supermarkets from Ireland to England, Wales until 23rd December. Want to find out where they are? Coca Cola recommends you to click the website "keep on trucking" (Nice rhetoric). There are lorries in Japan as well.
   In order to stand against the criticism about the vehicles' fuel and emission, the company offsets carbon emission which means buying the right to drive and emit gas. The money paid for the right will be spent for activities to reduce carbon. It turns out the company can demonstrate the sincere attitude towards environmental problems seriously. I believe nobody would feel bad when they come across the lorry because it's Christmas and people become more generous. Pepsi could not paint the lorry in the way Coca Cola does. In this sense, Coca Cola is taking advantage of the image of brand.
   Again it's Christmas. I don't feel like criticising the campaign this time. Maybe next time.