Branding Judo Club

A local judo club in Greenwich picked up a Japanese word for its name.  The name "Subarashi"(すばらしい) means fantastic or very nice.  Even though kids do not know what it means, they can see it's a Japanese word, or they might think "oh, I can experience real Japanese culture here".
Bret, the teacher of Subarashi, uses Japanese words when he wants the kids to stop and listen, by saying "Mate"(待て).  In terms of public relations, it is one way of branding.  He happened to find a Japanese English translation book, from which he came up with the brand.
As kids grow up, this environment will help them learn different cultures.