Samsung:why keep silent about new smartphone?

   Since the Apple founder Steve Jobs died on 5 October, Samsung and Google has not issued any comment about long waited new smartphone on their official site.  Instead, they let TV, newspaper, and internet news report their short statement; "Samsung and Google decided to postpone the new product announcement at CTIA Fall. We agree that it is just not the right time to announce a new product. New date and venue will be shortly announced."  Why do they not access to the customers directly through internet or other means?

   It seems that Samsung and Google wanted to avoid negative coverage about their new product, as well as became more prudent of the timing of the release.  Ann Gregory in her book, Planning and Managing Public Relations Campaigns (2000) introduces Pilkington PLS corporate public relations policy, one of which says; "Public comment, in the press or elsewhere, must relate to historic or current activities.  Comment about future plans and/or prospects must be avoided so far as is practicable."  Even though some media have reported that the event to introduce Nexus Prime is re-scheduled on 19 October in Hong Kong, Samsung has not officially confirmed yet as of today.  On Facebook, it only answers customers' inquiry saying "unfortunately, there is no information available about the Nexus Prime as yet."
   I suspect that Samsung or Google are leaking information little by little toward friendly media.  By avoiding an official announcement, they could lessen the damage in case they would have to postpone the release of the product again.  Isn't it irritating for customers?  How long do we have to wait?  The scarce information we have, the more we expect.