Joe Lynam

   Joe Lynam, BBC business news correspondent, talked about the current economic situation in UK at the breakfast forum hosted by 3 Monkeys on Wednesday.  He is concerned about the decline of middle class and "Daily Mailisation" of the public.

   According to the recent statistics, the average salary of UK citizen is squeezed to 25,000 pounds. It was 28,000 three years ago. The reason he picked up was (1) UK is no longer a mass manufacturer, the decline of which affect blue colour (2) globalization (3) outsourcing-lots of legal work are outsourced in India.
   Because of income squeeze, middle class suffer from inflation, own no car, no house, spend less money. They might think university education is not necessary especially after they will be charged 9,000 pounds a year from next year. The quality of middle class and the economy will plunge.
   So, what do the politicians do? Middle class who comprise 40 per cent of the nation decides everything.  The politicians have to persuade them. However, the way you consume the news is internet, twitter. Who buys the newspapers? The articles tend to be short and easy. He called this phenomenon, "Daily Mailisation". He emphasized women could change the world.
   In terms of PR, what can we do under such a negative situation? He says, human story is important to get media coverage. (This is the same element as our lecturer, Mark, pointed out.)
   Joe shares his thoughts at his blog.